Katarina Blind x
From A to B
One Step at a Time
Rethinking Bus Travel in Helsinki
The Current Experience
Highlighting issues through an international perspective
Busses don’t stop unless you wave at them.
But nobody ever tells you that.
But nobody ever tells you that.
Worried about navigating Finish names?
Sometimes you’ll only see Swedish versions.
Sometimes you’ll only see Swedish versions.
Lost an item? Well, do you remember the unique bus number?
Step 1: Providing Context
Onboarding people new to the city to the transit system
Currently being worked on by HSL
Step 2: Preparing for Change
Testing technical foundation and user sentiment
Triggering basic travel notifications
Bigger margin for error in beginning
Step 3: The Journey Begins
Showing the right information at the right time
Highlighting navigation capabilities on home screen
Navigating to the bus stop
Overviewing the bus journey
Keeping track of past journeys
Turning the Vision Into Reality
I reached out to HSL and pitched my proposal to the design team. They are currently working on the first step and having active conversations about further stages.
Learn More
Check out my portfolio post to learn more about the process. I'm also always happy to chat about process details and behind the scenes stories.
Designed by Katarina. October 2023.